.png)
Unleash Your Potential
Stand Out with Progressive Branding
What Do We Do?
01
BRANDING
02
STORYTELLING
03
DESIGN
04
CONTENT WRITING
WHAT IS PROGRESSIVE BRANDING??
Progressive branding has typically been defined as " being aligned constantly with the evolving needs and expectations of customers, employees and other stakeholders. Progressiveness demands brands are attuned to the societal impact of their activities whilst driving innovation and revenue growth inside their product categories."
​
Progressive approach comes from the progressive approach in education, sociology and allied fields where a process is established for evolution of learning based on learner interests and choices. The same principle when applied in design and branding led to the emergence of progressive branding wherein a process is established for a brand to evolve over a period of time based on customer preferences and societal impact of brand.
​
At Ardor, we apply principles of progressive branding using learning design and storytelling to create a brand portfolio for individuals, organizations , projects, and programs.
WHY PROGRESSIVE BRANDING??
As Artificial Intelligence (AI) and technology advance further to create art, music, writing, and other creative endeavours; it will be required for humans to situate themselves in their humanness. This is already apparent, machines are able to create art but there is no context for the expression; they are able to write but there is no personality for the writing! When humans write or sing or dance or create art and express themselves, their personality shines through! As technology catches up with human ability, this is going to be a major USP for human beings ; their ability to create stories and narratives based on their personality.
​
This is the time to brand your personality, your passion and your contributions...branding that evolves and is emergent from your essence as a human will help you differentiate your skills and expertise ; branding that is not forced or created but discovered from your personality and achievements will set you apart in a crowd with similar skill sets.
CONTENT WRITING
Business
Latest topics of interest and discussion in business, entrepreneurship, organization development
Science
Latest research updates, scientific discoveries, inventions and much more
Culture
Cultural narratives, stories from the past, interesting historical snippets, articles of interest
Lifestyle
Latest trends in lifestyle, luxury, shopping, entertainment, shopping, lifestyle products
ACADEMIC WRITING
Journal Articles
APA, MLA or Harvard styles. Drafts to publications, Systematic literature reviews or case studies
Research Proposals
Research proposals for grants, department presentation and submission or for any other funding
Books
Writing books in science, social sciences, education, culture, anthropology, learning etc.
Reports
Research reports, annual reports, submission reports, peer review reports etc.
NON-ACADEMIC WRITING
Copywriting
Brochures, catalogues, collaterals, invitations, posters, infographics, flyers, pamphlets etc.
Business Proposals
Proposals for business at idea stage, seed stage or prototype stage , presentation decks included
Editing
Editing of magazine articles, informational pieces, informative writing etc.
Newsletters
Monthly newsletter subscriptions, regular articles for blogs, scripts for vlogs, magazine articles etc.
Book a Consultation
1,500 Indian rupees
1,000 Indian rupees
500 Indian rupees
1,000 Indian rupees
500 Indian rupees
About Us
Our one-stop Progressive Branding Agency was founded in 2013 with a mission to help businesses thrive in a changing omni-channel world. Our unique approach helps our clients leverage their strengths and tell their story in a way that resonates with their audience. Let us help you unleash your potential and achieve your goals.
WHAT PEOPLE SAY
Anjana, Architect
The visual blog websites are just stunning! They are aesthetically beautiful and convey the achievements of a person beyond their CV
Anitha, Educator
The colour, designs and messaging is very powerful and consistent across the board. The fact that every story adds value to the brand is just remarkable
Shobha, Designer
In the beginning, I was sceptical of the process of emergent and progressive branding but as stories emerged and created a narrative it was very apparent that the brand was taking a life and image of its own!
Follow Us
